Adapting to the Era of Google’s ‘Search Generative Experience’: Asking ChatGPT How Publishers can Navigate and Thrive
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Google unveiled its innovative ‘search generative experience’ in May this year, heralding a new era in online search by incorporating generative AI. While it aims to make search more convenient and interactive for users, following the steps of Bing and Bard’s generative AI, this development poses potentially seismic shifts for online publishers . With the prospect of diminished user traffic and decreased visibility on their sites, the future landscape for these publishers appears challenging. Curiosity piqued on (especially since my own role is that of an online author!), I turned to ChatGPT to have its take on how publishers can not only mitigate these impacts but potentially adapt and thrive in this evolving digital ecosystem. Among its suggested solutions, I found interesting that it suggested publishers adopt methods that AI cannot replicate, such as fostering community and specializing in niche topics (likely combined with not allowing Google to use material on said topics to gen...